Kilobat broadband guide

Average broadband speeds: what the numbers mean

A national average does not predict the speed of an individual plan or home.

What to check

Check the period, population and connection technology, and whether a figure describes advertised speeds, provider-reported maximums or actual test results.

What to do next

A volunteer panel, a self-selected sample and provider data answer different questions. Do not combine them into a single ranking. Repeat your own comparable measurements.

Official source

Ofcom: Connected Nations 2025

Sources checked 3 November 2026. Rules, contracts and complaint routes can change. Check official guidance for your circumstances.

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