---
title: "Average broadband speeds: what the numbers mean | Kilobat"
url: "https://kilobat.app/broadband/average-speed"
description: "A national average does not predict the speed of an individual plan or home."
---

Kilobat broadband guide

# Average broadband speeds: what the numbers mean

A national average does not predict the speed of an individual plan or home.

## What to check

Check the period, population and connection technology, and whether a figure describes advertised speeds, provider-reported maximums or actual test results.

## What to do next

A volunteer panel, a self-selected sample and provider data answer different questions. Do not combine them into a single ranking. Repeat your own comparable measurements.

## Official source

[Ofcom: Connected Nations 2025](https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/multi-sector/infrastructure-research/connected-nations-2025/connected-nations-uk-report-2025.pdf?v=407947)

Sources checked 3 November 2026. Rules, contracts and complaint routes can change. Check official guidance for your circumstances.

## Get help with your report

Send us a reviewed Kilobat support report. We can help you understand the measurements, choose a next test and prepare a message for your provider.

[Learn about report review →](https://kilobat.app/network-report-review)

[Slower than advertised](https://kilobat.app/broadband/slower-than-advertised) · [Wi-Fi and Ethernet](https://kilobat.app/broadband/wifi-vs-ethernet) · [Packet loss and latency](https://kilobat.app/broadband/packet-loss) · [Complaint letter](https://kilobat.app/broadband/complaint-letter) · [Rights updates](https://kilobat.app/broadband/rights-updates)